Suddenly I could see why the skywriting was so totally emblematic of the whole campaign!

Congratulate yourselves, guys. It’s a do-nothing feel-good for those already in the churches, and it’s going to appeal to the marshmallow-headed vibe chasers who want a four-song sandwich and a salved conscience.

Spot on!

And the poor, you shall always have with you, unless the poor fuckers starve while you’re busy with the banners and the skywriting. – Gospel According to Black.